Stokke — a decade of specialist warranty servicing.

This case study highlights our long-standing partnership with Stokke, a premium Scandinavian brand known for design-driven, parent-focused products. Since 2014, Buggy Pitstop has supported Stokke's after-sales strategy in the UK by delivering specialist warranty repair services, customer support and scalable solutions tailored to their evolving needs.

The challenge

Before partnering with Buggy Pitstop, Stokke relied on a third-party provider to manage warranty repairs across the UK. While functional, the arrangement lacked specialist expertise in pushchair servicing — an essential requirement for a premium brand like Stokke. This created limitations in the level of care and efficiency Stokke could offer its customers.

After meeting at a trade show in 2014, Buggy Pitstop invited the Stokke team for a discussion. There was a shared commitment to quality, and soon after, a new partnership began.

Why Buggy Pitstop

With over 15 years in the industry, Buggy Pitstop brings unmatched expertise in pushchair servicing, repairs, cleaning and customer care. Our deep understanding of the market combined with in-house software development capabilities allows us to deliver tailored, scalable solutions that meet the evolving needs of premium brands like Stokke.

The solution

Buggy Pitstop was appointed to take on end-to-end management of Stokke's UK warranty process. Once a case is created by Stokke, our team handles everything — customer communication, product collection, repair, quality control and dispatch.

We implemented a seamless, customer-friendly process that ensures every pushchair is carefully assessed and restored to Stokke's high standards. Monthly reports are shared with Stokke's internal team to provide complete visibility into performance and case volumes.

The results

Through ongoing feedback and training, our team has deepened its product knowledge and expanded support across additional models. To improve the customer journey, we introduced loan pushchairs for cases needing a quick replacement, and offered express repairs for customers able to visit our service centre directly.

In 2021, when Stokke acquired the Babyzen product line, they extended Buggy Pitstop's responsibilities to include full warranty servicing for the YOYO range — a testament to the trust and performance built over the years.

Ongoing partnership

We continue to work closely with Stokke, with direct lines into key contacts including Mati Toming (After-Sales Coordinator) and Calum MacGregor (Area Sales Manager UK, NL & IRL). We're currently trialling refurbishment lines for the Babyzen YOYO³, supporting Stokke's broader goals around sustainability and product longevity.

Testimonial

"The team at Buggy Pitstop provides efficient, reliable support for our warranty repair process in the UK. They handle customer queries with professionalism, carry out repairs with care, and make the process seamless for our customers. They are easy to work with, and their service reflects the values we hold at Stokke — quality, trust and customer-first thinking."